Did it hit you? Many sites found that, overnight, they went from indexing well on Google to invisible in the top ten results. The reason? They failed to create mobile-friendly options for their visitors who were coming to the site from tablets or mobile phones. Mobile is especially important for locally-oriented businesses such as construction, since many prospects will use their phones when checking out local companies.
Google rarely announces algorithms, so, the mobile update was an exception. But, that's because Google had a very specific request for webmasters: make your site more accessible by mobile. You can do this either through redirects to a mobile-optimized site or through using responsive design.
The mobile market is expanding, and Google is eager to maintain marketshare. Fully 80% of internet users own a smart phone. Nearly half own a tablet. And, they are using these devices more often. Some users have replaced their PCs with mobile devices entirely.
If your sites lost traction when the mobile algorithm went into effect after April 21, there are things that you can do to regain your spot.
The first step is to find out how severely you were hit by the mobile algorithm penalties. Use Google Analytics to compare your performance before and after the switch. If you see a huge drop-off in traffic, especially from mobile surfers, you need to make changes right away. In some cases, for instance people who have completely Flash-based sites, you can find your site de-indexed from mobile search altogether. But, if traffic is holding pretty steady, you probably have time to make some changes. Make a list of what needs to be fixed, decide how important each fix is and how difficult it is to implement it. Then, work your way down the list from the most to least important priorities.
If your traffic has been hurt or if you know that you are not indexing well when you were before, start with the following:
The technologies that we use to connect online are always changing. To continue to thrive, your construction business needs to keep up with the best practices for marketing online. Keep aware of changes and make sure that your sites stay up to date so that you stay in your customers' minds.