There are multiple reasons people flock to social media—connecting with friends, making business connections, seeking information, staying up with recent events. Planning your social media posts to leverage these motives doesn’t have to be difficult. Learn to apply the 10-4-1 rule. It will simplify planning your social media posts.
Look at your social media schedule as a block of 15 posts. Of those posts, 10 should come from sources outside your company. Select four posts from your own blog. The final post could be a landing page and/or sales pitch.
There’s a clear rational behind this strategy. You position yourself as an expert with the power to evaluate content for its power to inform and entertain simultaneously. Your curated content turns your posts into a one-stop shop.’ Your blogs become the opportunity to be a unique voice within your niche. When you finally invite your audience to a landing page, you’ve earned their confidence that what you offer will be worth what you ask for it.
According to Ross Bishoff, your goal is to become an information hub.’ Do such a good job of gathering information in which your audience is interested, they stop looking elsewhere. They go straight to you. That doesn’t happen if you’re always pushing your own content. Self-promotion fosters mistrust. Don’t you feel skeptical when someone starts bragging—even if his or her list of accomplishments is long? At the same time, don’t you connect with people who point you to the information you need for success? Isn’t it easier to trust someone who has enough confidence to refer you to his or her competition’ if that’s going to work better for you.
Content is everywhere for those willing to give credit for their sources.
You’ll find posts much easier to come up with if you keep a small notebook with you. Jot down things you hear on TV or see on YouTube. You’ll find that gathering content for the 10 outside’ posts will spark ideas for your inside’ posts. It will also help you hone your offer’ so it’s truly attractive to your audience.
As great as curating content is, you also need to produce original material—relevant, helpful and shareable. HubSpot compiled data from 1,531 of its customers. The 795 businesses which blogged had 55% more visitors to their websites, 97% more inbound links and 434% more indexed pages. This translates into more leads and sales conversions.
As you establish your strategy around 10-4 for your outside and inside content, select content that fits your strategy for that one landing page.
The 10-4-1 rule is effective. It achieves that delicate balance you need to build a loyal audience. With 10 impartial posts and four semi-partial, you stop the cycle of heckling your audience guards against. They’ll be willing to listen to you when you do ask something from them that one time out of 15.
Sources:/ Foter / CC BY