Starting and running an effective blog is essential for any business. If a business wants to expand their online brand, it is important to improve page ranking. To receive traffic from the search engines, a blog or website must be updated on a regular basis. Blogs are more convenient than websites for adding daily content to the search engines. Here are six ideas you should already implementing:
There are plenty of blog hosting sites that offer free sub-domains. While these are very tempting, it is not recommended for those looking to implement SEO into their blogging plan. Search engines love organic, blogs that have a domain. Sub-domains are harder to rise in the page rankings. Also, having a paid domain for a blog looks more professional.
Social bookmarking is essential for blogs to gain a huge following. Bookmarking is nothing more then adding the URL of a website (image upload is optional) and sharing it with hundreds of members on the site. Not only is this good for networking purposes, but bookmarking on websites that have a high page rank will allow any blog to rise in the search engine rankings as well. Popular social bookmarking sites that have a high page rank include: Reddit, Digg and Stumbleupon.
In the past, website owners would publish many blog posts per day in the hopes they would receive more traffic to their website. Google has implemented a new policy stating that "less is more". The key is to add one original piece of content as a blog post everyday. 100% original content means that the blog owner will need to do some research. Article rewrites can still be detected by Google's spider, algorithm software. Re-writing articles is a sure way to decline in the search engine rankings. Make sure to research original content to add to a blog.
Pinging is a very traditional method to getting traffic to any blog. This method still works, and produces a 'snowball effect'. Pinging is like making a phone call to search engines and saying hey we just published a new page come check it out’. Pinging services are mostly free and allow you to submit your url to many search engines. A popular pinging website that is very effective is, Pingomatic.
Each time a blog post is created and indexed in the search engines, the URL would be considered a 'deep-link'. To quickly rise in the search engines and produce a bigger fan base, build links to the 'deep-links' using high page ranked article directories. Popular directories include Ezinearticles and Buzzle.
All business blogs should have some sort of following. This is a good way to build contact lists and findpotential clients for existing products and/or services. Some webhosting sites make it easy to add 'share'buttons to blogs that allow readers to share content with others. Making a blog, mobile-friendly is also a good idea for those who like to read blogs on their smartphones or tablets.